Privacy & POPIA

Last updated: October 2026

1. Who is responsible for your information

Momslifeline (Erica Lötter) is the responsible party for the personal information described on this page. You can reach us on 072 616 2451 or [email protected].

2. What we collect

Momslifeline collects personal information in order to communicate with you, process your booking or purchase, conduct consultations and provide personalised sleep support. This may include information relating to:

• Parent or caregiver details
• Contact information
• Child’s details
• Sleep patterns and routines
• Background information
• Relevant health or medical information provided by you
• If you request a free guide: your first name, email address, whether you agreed to receive marketing emails, and a record of your consent (the date, the wording you agreed to, the page you were on, your IP address and browser type)

3. Why we collect it

Information is collected and used only for legitimate purposes relating to the services provided by Momslifeline — assessing your child’s sleep needs, preparing a personalised plan, delivering the service you booked, and communicating with you about it.

Your information will not be sold to third parties, and will not be used for unrelated marketing without your consent.

Free guides and our mailing list

When you request a free guide, we use your name and email address to give you the guide and to keep a record of your request. Providing them is voluntary, but we cannot send the guide without them.

We only send you marketing emails (sleep tips, guides, services, products and events) if you tick the separate, optional box to say so. You can withdraw that consent at any time using the unsubscribe link in every email, or by emailing [email protected]. Withdrawing does not affect the guide you already received.

4. Who else sees it

These service providers (operators) process information on our behalf so that this website can work:

• Web3Forms — delivers the contact and intake form submissions to our email inbox.
• Supabase — the secure database behind this website, which stores form submissions, orders and guide sign-ups. Its servers may be located outside South Africa, in a country with data-protection laws comparable to POPIA (POPIA section 72).
• Yoco — processes card payments. We never see or store your card number; Yoco handles that directly on their secure payment page.

Each is used only for the purpose described, is bound to keep your information confidential and secure, and receives only the information needed for that purpose.

5. How long we keep it

Consultation records and personalised sleep plans are kept for as long as needed to provide support and to meet our legal and accounting obligations. When information is no longer needed, it is deleted.

Guide sign-ups are kept while you remain on our mailing list. If you did not join the mailing list, or you unsubscribe, your name and email are deleted within 2 years of your last request. We may keep a record of your consent or unsubscribe request for as long as we need it to show we respected your choice.

6. Your rights

Under POPIA you may ask us to:

• Confirm what personal information we hold about you
• Correct or update information that is inaccurate
• Delete information we no longer have a lawful reason to keep
• Object to processing, or withdraw consent you previously gave

To exercise any of these rights, email [email protected]. We will respond within a reasonable period.

7. Cookies and browser storage

We do not use advertising or tracking cookies. The website stores a few small settings in your own browser — for example your basket, a saved draft of an intake form, and whether you have already closed the free-guide pop-up — so it does not keep asking. You can clear these at any time in your browser settings.

8. Security

Personal information is handled confidentially. This website is served over HTTPS, payment card details are handled by Yoco and never touch our servers, and access to submitted forms is limited to Erica.

9. Complaints

If you are unhappy with how we have handled your information, please contact us first so we can put it right. You may also lodge a complaint with the Information Regulator of South Africa through its website, inforegulator.org.za.